Privacy Policy

Last updated October 2024

We are District5 Ltd, a company registered with Companies House in England and Wales under number 09960097, whose registered office is at Clifton House, Four Elms Road, Cardiff, S. Wales, United Kingdom, CF24 1LE ("District5"/"we"/"us"/"our").

We provide the Traffic Panic franchise of games ("Games") that can be accessed through the website www.trafficpanic.com, or through the Apple Game Store, or the Google Pay Store.

Because you use the Website www.trafficpanic.com (the "Website") and/or our Games, we process your personal information in accordance with this Privacy Policy (the "Policy"). This is part of the contractual framework you enter into while downloading and using the Games and/or the Websites (together as the "Services"). It specifies the legal basis upon which we process your personal information as data controller.

We are committed to protecting and respecting your privacy and your data rights. If you have any questions or comments about this Privacy Policy, you can contact the data protection officer (DPO) we designated for this purpose at gdpr@district5.co.uk

So, let’s describe what this Policy tells you. It explains:

THIS IS WHAT WE DO WITH THE INFORMATION WE COLLECT ABOUT YOU

1. The information we collect to correspond with you

If you contact us (by phone, email, through the Website, a Game or Discord) as part of our contractual relationship, we can collect and store several pieces of information about you (name, address, telephone number and/or email address).

We use the data you provide to correspond with you and we keep it in case we need to contact you in the future in relation to the issue for which you contacted us.

We may keep a record of that for one year after our last contact with you. If you report a problem with the Website or a Game, we may keep that information for the same duration.

This information is intended for us only and will not, under any circumstances, be sold or leased to third parties. This data may, however, be communicated to third-party technical service providers, solely for the purpose explained above.

2. The information we collect to provide you the Services when you use our Games

When you play our Games, we collect IT tracking information from you, which may include:

We collect this personal information to:

We may retain this information for one year after our last contact with you.

This information is for our use only and will not be sold or rented to any third party. This data may, however, be communicated to or by third party technical service providers, solely for the purpose of providing the service.

3. The information used in relation to advertising

Our Games are primarily funded by advertising. To do this, we use several third-party advertising companies to provide you with applicable in-game advertisements.

We use a device ID called an IDFA for advertising purposes and allow third parties such as social networks (see comprehensive list in the table below) to drop a file called SDK on your device while using the Game, which enables them, if you agree, to display personalized advertising while you are using the Game.

Third party IDFAs/SDKs are deposited under the contract, but their use by third party publishers to provide targeted advertising is subject to consent.

Where we propose using your personal information for any other uses, we ensure that we notify and if needed, ask for your consent first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes described in this point.

a. Data may be collected by third-party displaying adds on our Games

NAME OF THIRD PARTY TERMS AND CONDITIONS / PRIVACY POLICY
AdColony https://www.adcolony.com/privacy-policy/
AdMix https://admixplay.com/privacypolicy/
Google AdMob https://policies.google.com/technologies/ads
AppLovin https://www.applovin.com/privacy/
Chartboost https://answers.chartboost.com/en-us/articles/200780269
Facebook https://www.facebook.com/about/privacy
IronSource https://www.ironsrc.com/privacy/
Tapjoy https://tapjoy.com/legal/#privacy-policy
Tik Tok https://www.tiktok.com/legal/privacy-policy
Unity Ads https://unity3d.com/legal/privacy-policy/
Vungle https://vungle.com/privacy
Fyber https://www.fyber.com/website-privacy-policy/
Pangle https://www.pangleglobal.com/privacy

If you click on these ads, we are no longer responsible for the data you provide to these platforms. For this, we invite you to consult their privacy policies.

b. We also use third party identifiers to make user acquisition

NAME OF THIRD PARTY TERMS AND CONDITIONS / PRIVACY POLICY
AdColony https://www.adcolony.com/privacy-policy/
AppLovin https://www.applovin.com/privacy/
Bidshake https://www.bidshake.com/privacy-policy
Facebook https://www.facebook.com/about/privacy
Google Ads https://policies.google.com/technologies/ads
Snapchat https://www.snap.com/privacy/privacy-policy/
Unity Ads https://unity3d.com/legal/privacy-policy/
Vungle https://vungle.com/privacy

4. The information collected and used from third parties for research

a. Mediation partners

When playing our Games, we may be provided data by the source of your installation and your native device game manager.

Analysis of how you interact with our Games will help us understand where to place advertising and determine the best location and timing for it.

These sources may include but are not limited to:

NAME OF THIRD PARTY TERMS AND CONDITIONS / PRIVACY POLICY
AdColony https://www.adcolony.com/privacy-policy/
AdMix https://admixplay.com/privacypolicy/
Bidshake https://www.bidshake.com/privacy-policy
Chartboost https://answers.chartboost.com/en-us/articles/200780269
Facebook https://www.facebook.com/about/privacy
Snapchat https://www.snap.com/privacy/privacy-policy/
IronSource https://www.ironsrc.com/privacy/
Google Ads https://policies.google.com/technologies/ads
Singular https://www7.singular.net/privacy-policy/
Firebase https://firebase.google.com/support/privacy/
Google https://policies.google.com/privacy
AppLovin https://applovin.com/privacy/
Tapjoy https://tapjoy.com/legal/#privacy-policy
Unity https://unity3d.com/legal/privacy-policy/
Vungle https://vungle.com/privacy
Fyber https://www.fyber.com/website-privacy-policy/
Tik Tok https://www.tiktok.com/legal/privacy-policy

THIS IS WHO ELSE WE SHARE YOUR INFORMATION WITH

We may disclose your personal information to third parties, but only in the ways that are described in this policy:

THIS IS WHERE WE STORE YOUR INFORMATION

All information you provide to us is stored in Google Cloud Platform (Google), MongoDB Atlas hosted within Google Cloud Platform and GameAnalytics. The destination of the data depends on the project and the Google Cloud settings, but we generally default to either the United States or Belgium.

In addition to their location, the data that we collect from you may be processed outside the European Economic Area (EEA):

We suggest that you refer to the privacy policies of those third parties (listed above in this policy).

If you’d like to find out more about the safeguards we have in place, please email gdpr@district5.co.uk

HERE ARE YOUR RIGHTS

You have the following rights over how we process your personal data. We endeavour to respond to any request within 1 calendar month. To issue a formal request, please email gdpr@district5.co.uk with your device advertising identifier.

You have:

THIRD PARTY PROPERTIES ACCESSED FROM THE WEBSITE AND/OR GAME

Our Services may contain links to external services which are owned and operated by third parties. If you follow a link to any of these online properties, please note that they have their own privacy policies which will govern use of any personal data that they process and for which we can not be held responsible.

NO MARKETING TO CHILDREN

We do not knowingly advertise to children under the age of 16 or collect their personal information.

In the unlikely event that we have (or you believe we have) collected information from a child, please contact us by emailing gdpr@district5.co.uk where we will take all necessary steps to purge the data from our systems.

INFORMATION SECURITY

We take security seriously. As such, we take all reasonable measures and precautions to ensure any data we hold is safe. These steps include:

Despite all of the precautions and preventive measures we take, no security system or precaution can be 100% secure.

CHANGES TO OUR POLICY

Any changes we may make to this Policy in the future will be posted on this page. Where it makes sense because the changes are material, we will notify you of the changes in any appropriate manner such as when you next interact with the Website or a Game.

CONTACTING US IS EASY

We really do welcome any questions, comments and requests you may have regarding this Policy. You can contact us by emailing us at gdpr@district5.co.uk.

We will respond to you in a timely manner but advise that it might take up to a week for a response, and up to 1 calendar month to process any data related requests.